Australian Casino Operator Gold Coast Expansion to Target Asian Market

The Star Entertainment Group, an Australian casino operator which owns various casino hotels in Brisbane and other parts of Australia, including Jupiter Hotel and Casino Gold Coast, Gclub Resort Casino, The Star Casino and The Treasury Casino and Hotel is looking at the possibility of expanding its Gold Coast Property. The proposed project plans to build additional four more new six-star and 20-storey hotel towers with about 5,000 plus hotel rooms and will feature more than 50 luxury suites, including exciting GClub download games.

The master plan revealed that one of the towers will be an ultra-modern fully furnished residential apartment, another is the host hotel and the rest of the developments will offer a combination of hotel rooms and service apartment. The proposed plan is aiming to target Asian visitors. The potential market in Asia is so vast and rich which is why the Australian casino operator is so eager to get a percentage of its market from the neighboring continent. Thousands of tourists from almost every parts of Asia come to Australia yearly. Part of their marketing strategy is to tap Chinese tourism operators to help them create a hotel that will suit the Asian taste. The architecture and interior designs maybe Asian inspired or will exhibit a touch of Asian culture to make Asian guests feel at home. The Chinese partner knows best the preferences of Asians and so will play a big role in enticing Asian tourists.

The billion worth venture is a partnership of The Star Entertainment Group with Hong Kong based companies. The towers are set to commence construction next year and will be on going until year 2022. The four towers will be constructed with a 2 year interval for every two towers. They are planning to start pre-selling of the residential apartments come 2018 but it will take roughly five years for this massive hotel casino project to be totally completed and ready for launching and turnover.

The Star Entertainment Group is a multi-billion industry and has solid background in building world class casino and hotels. It has just been rewarded the rights to develop the Queen’s Wharf casino winning against the Crown company. A month ago, SkyCity Entertainment Group, a New Zealand and Australian casino operator was humored to offer Darwin casino. According to the latest news, The Star Entertainment Group not only bought Darwin casino but will take over and have full control of SkyCity.